Recently a good friend of mine was telling me about an experience she had working with a web development group on a revamp of one of her company’s sales and marketing websites. The development company had credibility and history; seemed legit and competent. Everyone agreed on design and functional requirements, content was created or tweaked from the existing site, and after a couple of months the site went live. Then, issues started to crop up.
The payment gateway wasn’t set up correctly, so purchases couldn’t be made from the site. There were hundreds of broken links. Previously indexed old pages weren’t set up to redirect to new pages, so bookmarks and search engine results often led to “404 not found” notices, and Google eventually dropped the indexed pages. Temporary pages with placeholder content were live, being indexed and found. In short, they looked amateurish, incompetent and disorganized. Proverbial poo hit fans.
It got me thinking. Why do we at BlueChannel not run into these types of issues when we develop websites? Certainly what it means to build a site is the same for us as for any other company. We design to specs, we acquire content, we build out functionality and features. So why do our launches go smoothly? And why are we prepared to offer a warranty on our work? The answer lies in checklists; our lists of tasks we perform on every build and every launch.
Companies whose processes are well-documented are more valuable than companies without good documentation. It’s no wonder. By keeping detailed lists of each step and check necessary to build quickly and deliver without issues, we maximize production efficiency, increase customer satisfaction and avoid embarrassing hiccups. Our lists constantly evolve, too, as we discover new and better ways to do things or encounter unexpected results when a new process is added.
Practice makes perfect, but documentation means value.
How can your business, hobby or personal life be bettered by creating checklists? Drop us a line.