When Mama’s Jewelry owner Eli Meloul came to us with the concept for Mama’s Jewelry, we thought it was a great idea. Larger companies have been offering ring and pendant builders for years, but Eli’s focus would be specific to the Family Jewelry or Mother’s Jewelry market. The site needed to be custom-designed and easy to use. It needed to allow the user to select many different options for each product, generate a dynamic image illustrating the selections, and be integrated with an ecommerce cart/checkout. That’s where we came in.
We talked with Eli about the market he was targeting and designed the site with that audience in mind. We chose CS-Cart as the platform to handle the products set up, categorization, cart and checkout.
To tackle the builders on the site, which no third-party solution provides out-of-the-box, we started with proof of concept. Could we take Eli’s images and, within a reasonable amount of time, set them up so stones and metals could be interchanged? We could. And once we dialed in the colors and the functionality was solidified, setting up products with dynamic images became relatively easy.
We used our process of iterative launches (phased development), to get the site design 100% dialed in while the infrastructure was simultaneously being set up. Eli was able to play with the site and builders before live launch and user flow from homepage-to-checkout was assessed and tweaked. Test orders were placed and several rings as well as pendants and earrings were set up with dynamic builders. Image quality was scrutinized as well as site language; we wanted to make sure the user would feel confident buying through the site. Eli’s solid reputation and thousands of happy customers certainly helped.