Katy had a strong vision for what she wanted design-wise for the first site (bistro c.v.). She had a strong grasp of what kind of functionality she needed on the back-end so menus, press, and other elements could be updated easily. She knew the site for LOW would follow quickly on the heels of bistro c.v.’s launch and she suspected we could re-use the basic designs and features for it, but wanted a proof of concept before we dug in. Early communication was key and all parties knew the extended plan.
As always, we broke the requirements of the sites into deliverable components. We knew WordPress would be the right choice to build on because Katy and her team would need to make updates without us. We developed custom content types to make adding food and drink menu items and press easy and we integrated the site with OpenTable reservations and gift cards. Work was performed first on bistro c.v. from concept to live launch. Then we used a copy of it as a base for the LOW site. Development time was dramatically reduced.
For both sites, we provided Katy ample time to review work in progress through our iterative launches. She provided copy, images and press as she had them and connected us with her PR person, as well. The back-and-forth was minimal since we used the design process and usability requirements to inform us completely about each page of the site. The second site benefited from our ability to use shorthand (“recreate this functionality from bistro with the following tweaks”) and a lower price point because the design process could be essentially cut out.