Al and Bonnie Deeds came to us needing help. They had an e-commerce site already, but it wasn’t built on a current platform, it wasn’t set up using best practices, it contained hundreds of broken links, didn’t work on mobile, the photography wasn’t great and the previous developer was unresponsive or slow to respond. They wanted something current, something responsive, something reliable, SEO-friendly and as beautiful as the products they sell. They had third party services integrated but weren’t sure about login credentials or who actually owned the accounts. They had some brand equity in their old name (Trailside Traditions) and its associated domain, but it didn’t really speak to what they produce and it the equity they did have was diluted by sub-sites and multiple logos. And they needed a solution to all these problems turned around very quickly to ensure they wouldn’t miss the best time of year (the holiday season) to sell their high quality, authentic fur products.
We understood our position. Al and Bonnie needed someone to steer the project. We strongly suggested a re-naming/re-branding to align their company name with what they produce. We brainstormed names and learned about their business, their uniqueness. We put them in touch with a great marketing firm (sdasteamboat.com) to help with naming and logo design. Their photography on the old site didn’t do their products justice, so we put them in touch with a photographer to re-shoot the products and lifestyle photos for hero shots. We worked with our designer to breathe aesthetic life into the project so it didn’t look like just another catalog site. We organized and documented and sat down face-to-face with our clients sorting out all the details and identifying all the requirements of the build-out. We selected CS-Cart (our preferred e-commerce platform) to build on. And we got all of the third-parties sorted out and credentials filed. We consolidated their domains and took over management of their DNS records.
In short, we jammed.
We shortened our iterative launch (phased development) schedule to wrap the project before the holidays hit and we made some executive decisions along the way since Al and Bonnie were extremely busy during the development period and left the technical details to us. Toward the end of development, we took their feedback and made last-minute changes. Another resource joined the team focusing his energy on SEO. The last piece of puzzle (credit card processing) meant upgrading a third party service and, once done, the site went live, the old domain was set to point to the new one, and the orders started rolling in. More products will be added to the site in the year to come and we’re certain it will become an integral part of their business’s success.