Your Ideas And Our Expertise Produce Powerful Results
BlueChannel approaches website development with tried-and-true methods we’ve been refining since 1997. This saves you time and money, facilitates on-time completion, and ensures all essential components needed to build a great site—even those behind the scenes—are in place at launch.
We start by setting up the project in our project management tool called Teamwork. It centralizes our project communication both internally and with you, and provides a place to store files and credentials, post project notes, and keep track of what is complete and not complete. Organization is key.
Each project has task lists outlining specific action items assigned to specific people. The task lists usually include:
- Organization and Environment Setup
- Design and Development
- Acquisition of Client Assets/Collateral/Materials
- For Alpha Launch
- For Beta Launch
- For Gamma Launch
- For Delta Launch
- For Live Launch
- 30-day Post Launch Warranty
Depending on the size and complexity of your project, the list may vary. And, we have special lists for projects built on WordPress or CS-Cart as well as one specific to SEO/SEM-related tasks.
After everything is organized in Teamwork, we set up the development hosting environment and really get going!
Design, Development and Acquisition of Materials
Design and Development includes tasks related to creative design work, the approval process for it, and conversion of designs to code. Site design comps (graphical renditions of pages) are presented for your review and revised until you approve. Then the art is converted to code. A more final project timeline is typically set after design approval because it is the most variable stage. We strive to make all design changes before converting to code in an effort to save you additional charges for change requests made after design approval.
As a project kicks off, we begin acquiring copy and images from you for every page of the site. To ensure the project doesn’t fall behind schedule, we use placeholder copy and images if you don’t have them ready. Of course, it’s always better to work with the real copy and images, so the more you can provide earlier in the process, the better. Please start thinking about page headlines and copy now so you are prepared when we officially ask.
Down the Production Funnel
The “Launches” in our list allow us to tackle a finite amount of tasks within a specific period of time. This allows incremental, measurable progress ensuring the project doesn’t take on a life of its own and nothing falls through the cracks. These iterative launches also allow us to receive valuable feedback from you every step along the way.
Alpha Launch might be an iteration of the site with many holes in functionality and content, but one which allows you to click through the pages so you can assess how closely we converted the approved design to browser-rendered code. Beta might be a more fully-realized version of the site full of content and changes requested after Alpha review. You get the idea. One launch educates the next and each gets us closer to the end goal – Live Launch – in which the site goes live to the world. Each project is unique, but we find phasing development and offering previews via launches minimizes surprises and ensures quality builds.
Should we arrive at the end of development with placeholder copy and images still in place, the project may be deemed complete and move into warranty but won’t be made live. More specifics about client responsibilities during the development process can be found in the Service Agreement signed by both parties before project kick off.
No Worries, It’s Under Warranty
Our 30-day Post Launch Warranty covers bugs and tweaks requiring attention after launch. We don’t just go live and leave you hanging. We want you to be satisfied and well-supported. And we stand behind our work.
We’re Here for You
If you need help sourcing images or with your copywriting, we can help point you in the right direction.
We can walk you through Teamwork basics to help you get oriented quickly. Just let us know if you’re interested.
We’re a small team dedicated to personalized service. You’ll probably interact with each of us over the course of your project, so learn about the BlueChannel Team.
We’re excited to work with you! If you have any questions about our process, please don’t hesitate to ask.